No Code, No Market

Clinical Data and Regulatory Approval is often enough to raise a decent round. But ROI comes from Market Access.

Another preface for you. I wrote this as I am doing more and more research around market access due to a growing demand from my clients in the start up world.

I was speaking to the founder of a European neurotech company recently. They have been building and raising for a couple of years, the product is tried and tested in Europe and I was asking about t…